Take your pictures quickly. The longer you hesitate, the better the chance that your subject will move away, break their pose, or become tired and stop smiling. Start taking shots as quickly as you can, and don't worry about getting the camera perfect before the first shot. The faster you shoot and the more photos you take, the better your chances are of getting a good one.
Make sure the background you choose complements the subject of the photo. If you take a photo of a model against a busy background, the viewer's attention is going to be drawn to the background rather than the clothes. As a general rule, simple backgrounds with colors that contrast with those of the subject are ideal.
From humble beginnings as a photographer’s assistant in Adelaide, Ben Baker has cultivated a life photographing the most powerful people in the world.