In most portrait photos, the subject's eyes look directly into the camera. Have your subject express a variety of emotions to capture a unique photograph. You could also try to have the people in the picture look at something in the frame.
Make sure the background you choose complements the subject of the photo. If you take a photo of a model against a busy background, the viewer's attention is going to be drawn to the background rather than the clothes. As a general rule, simple backgrounds with colors that contrast with those of the subject are ideal.
Do not stop taking outdoor shots when the sun begins to set. There are many opportunities to keep going, especially if you have a tripod available to use with your camera. This piece of equipment allows for great low-light shots no matter if the sun is up or not.
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