Make sure the background you choose complements the subject of the photo. If you take a photo of a model against a busy background, the viewer's attention is going to be drawn to the background rather than the clothes. As a general rule, simple backgrounds with colors that contrast with those of the subject are ideal.
In most portrait photos, the subject's eyes look directly into the camera. Have your subject express a variety of emotions to capture a unique photograph. You could also try to have the people in the picture look at something in the frame.
When you are planning to take an action shot in advance, get educated about the subject matter. You cannot take a good shot of something that is moving if you don't understand the types of movement involved. Learn about the movements of the subject matter and it will show in your photos.
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