In most portrait photos, the subject's eyes look directly into the camera. Have your subject express a variety of emotions to capture a unique photograph. You could also try to have the people in the picture look at something in the frame.
When aiming for the perfect shot, remember to keep sunlight in mind. Too little and you can't see the subject. Too much and one of two things happen. The first is that too much sunlight is directed into the camera's lens or on the subject and washes out the picture. The second is the person being photographed has to blink or close his eyes because of the massive amounts of sunlight coming into his eyes.
When you are planning to take an action shot in advance, get educated about the subject matter. You cannot take a good shot of something that is moving if you don't understand the types of movement involved. Learn about the movements of the subject matter and it will show in your photos.
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